Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites.

One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure.

Features

Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over time. Organic traffic represents visits to your site from organic (unpaid) search results. Next, look at the anchor text distribution of your backlinks.

• If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen.
• And for search engines, it’s reinforcing that the text underneath refers to the features of that particular product.
• A free Semrush account lets you audit up to 100 URLs with Site Audit.

Use The Report To Get Actionable Content Fixes

It also analyzes your website’s vitals, enabling you to identify areas for improvement. Looking to invest more in your SEO marketing strategy but don’t know where to start? Check out our guide on how to adjust your SEO strategy as you grow. Improve site performance and user experiences with effective site migration.

Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website. Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business. However, after deep diving and analyzing the content, we discovered that some links in the articles were redirecting to irrelevant websites.

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Videos play an increasingly important SEO Anomaly role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t “figure it out” without solid, technical SEO. We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item.